Episode 69: Corinn Soro, Interior Designer, CID, NCIDQ, CHID, EDAC, Senior Planner, Roswell Park Comprehensive Cancer Center

About this episode

Cheryl interviews Corinn Soro about effective wayfinding in healthcare design and its impact on the patient experience.

"Another sign is not the answer—it dilutes the message." - Corinn Soro Today on the pod, Cheryl sits down—virtually—with Senior Planner and Interior Designer Corinn Soro of Roswell Park Comprehensive Cancer Center in Buffalo, NY for a deep dive into wayfinding that actually works: why "visual pollution" erodes attention, how de-crapification clarifies intent, and where evidence-based choices can transform the patient journey from disorientation to ease. Expect real examples—subway-style maps that set expectations at a glance, pictograms that land when words won't, and donor walls designed to evolve rather than date out—plus the small, cumulative tweaks that lower stress for visitors and staff alike. Today's conversation is about design as reassurance, translating research into decisions that cut through noise and hand back control the moment someone walks through the door. What We Cover A 17-year-old's spark: geriatric care, neuroplasticity, and the built environment London roots: learning research methods alongside OTs and PTs; universal design for all bodies Evidence-Based Design in action: NICU decisions (sound, circadian light, infection control) backed by research "Visual…

People in this episode

Host: Cheryl

Guest: Corinn Soro

Topics covered

• wayfinding
• visual pollution
• evidence-based design
• patient journey
• design for low literacy
• stress reduction

Keywords

• wayfinding
• visual pollution
• evidence-based design
• patient journey
• design
• stress reduction
• low literacy

Mentioned in this episode

Organizations: Roswell Park Comprehensive Cancer Center

Places: Buffalo, NY

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