[Mission Driven Series] Using Data to Tell NIB's Story with Brian Osborne

About this episode

Brian Osborne discusses the impact of data-driven advocacy on public perception and employment opportunities for people who are blind or visually impaired.

Brian Osborne is the senior vice president of The Strategy Group Company, a national advertising agency specializing in direct marketing and strategic communications for political campaigns, advocacy groups, governments, universities, and corporations. Under his leadership, Brian has executed hundreds of successful marketing strategies, and his team's research and outreach have contributed to the company's reputation for data-driven results and broad impact. Brian is known for his expertise in public opinion research and for developing innovative approaches to survey design and message testing. In this episode… Public perception plays a powerful role in shaping opportunity. And for people who are blind, low vision, or visually impaired, that perception can mean the difference between success and invisibility in the workforce. According to Brian Osborne, executive vice president of The Strategy Group Company, data-driven advocacy can bridge that gap. In partnership with National Industries for the Blind (NIB), Brian led a national survey to uncover how Americans view both employment programs for people who are blind and the AbilityOne Program's impact. The results? Overwhelming…

People in this episode

Host: Soraya Correa

Guest: Brian Osborne

Topics covered

• data-driven advocacy
• public perception
• employment programs
• research
• policy advocacy

Keywords

• data-driven results
• public opinion research
• survey design
• message testing
• employment programs
• advocacy

Mentioned in this episode

Organizations: The Strategy Group Company, National Industries for the Blind, AbilityOne Program

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