About this episode

Jord Cuiper returns to discuss the core issues that prevent personal change and his journey of rebuilding after a health crisis.

Jord Cuiper is back for his 2nd round, and this interview feels like a full-circle moment, considering he was part of the first episode I ever published. He's an executive and self-leadership coach with over a decade of experience working with founders, business owners & high-level professionals across the world. As I see it, his work cuts straight to the core of what actually holds people back: ◾ The blind spots they cannot see in themselves, the self-protective patterns they might have built over a lifetime, and the foundational values they've disconnected from. In his own life, Jord founded his first tech company at 24, scaling it from zero to a seven-figure business serving clients across Europe. Then, in 2018, a near-fatal health crisis forced him to step down from the business and confront the aspects of himself that led him to this definitive moment, requiring him to completely rebuild his life from the ground up. And this became the very foundation of the work he provides today... Back in the beginning of 2024, I went through a defining period myself, where my business scaled 2x, and at the same time I was constantly overwhelmed, needing to confront the fact that I…

People in this episode

Host: Alex Lehmann

Guest: Jord Cuiper

Topics covered

• self-leadership
• personal development
• burnout
• coaching
• entrepreneurship

Keywords

• self-protective patterns
• blind spots
• foundational values
• health crisis
• coaching

More episodes of Heart of Man

• Jord Cuiper: When The Fear Of Losing Yourself Becomes Its Own Trap | EP 81 · July 8, 2026 · 1h 19m

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