About this episode

This episode discusses the Bedrock Approach to campaign strategy, emphasizing the importance of authentic content over traditional persuasion methods.

Most campaigns are still organizing around persuasion and turnout. But by the time persuasion starts, it's often already too late. In this episode, we dig into what I'm calling the Bedrock Approach — the idea that winning campaigns aren't built in the final weeks before Election Day, they're built over time through consistent, authentic content that creates familiarity long before voters are ever asked to decide. We get into why traditional persuasion is less powerful than most campaigns assume, what brand marketers have understood about this for decades, and why your real competition isn't your opponent — it's everything else competing for attention in the feed. Plus a few stories from actual races where this approach turned underdog candidates into household names. If you're working on a campaign, an advocacy org, or just trying to build genuine support for something you believe in, this one's for you. This episode was adapted from a blog post which you can find on my site at joshklemons.com/bedrock . Along with a full transcript, you can also find lots of fun graphics accompanying the post. I mentioned I had built some new tools. ShareSparrow helps you easily turn tweets…

People in this episode

Host: Josh Klemons

Topics covered

• campaign strategy
• persuasion
• Bedrock Approach
• voter engagement
• authentic content
• political marketing

Keywords

• campaigns
• persuasion
• voter turnout
• authenticity
• political marketing
• content strategy
• underdog candidates

Mentioned in this episode

Organizations: Reverbal Communications, ShareSparrow, FUline.org

Products: Uline

Books & works: Live Amongs

Places: joshklemons.com

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