The Digital Divide That Cost Republicans Virginia with Eric Wilson, Center for Campaign Innovation
From Hello Merge Tag: Where Social Media and Politics Intersect by Reverbal Communications
January 6, 2026 · 47 min · Episode 47
About this episode
Eric Wilson discusses the impact of digital campaigning on the 2025 Virginia House of Delegates elections and the differing strategies of the two major parties.
Does digital campaigning actually matter in elections? According to a new study from the Center for Campaign Innovation, the answer is yes — and the consequences are real. In this episode, Eric Wilson breaks down findings from a comprehensive analysis of the 2025 Virginia House of Delegates elections, where Democrats and Republicans ran vastly different digital programs — with very different results. We talk about what the data shows, where each party is falling behind, which digital tactics actually move voters, and what tools campaigns still need to invest in if they want to compete. We talk about what the data shows, where each party is falling behind, which digital tactics actually move voters, and what tools campaigns still need to invest in, if they want to compete. If you work in politics, campaigns, or digital strategy, this is a must-catch conversation. Find links, the full transcript, and more at HelloMergeTag.com.
People in this episode
Guest: Eric Wilson
Topics covered
- digital campaigning
- political strategy
- election analysis
- Republicans
- Democrats
- voter engagement
- digital tactics
Keywords
- digital campaigning
- Virginia elections
- Republicans
- Democrats
- voter engagement
- campaign strategy
- political analysis
Mentioned in this episode
Organizations: Center for Campaign Innovation
Places: Virginia
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