321 | Why New Clothes Feel Exciting… Until They Don't

About this episode

Heather Riggs discusses the excitement of new clothes and the cycle of impulsive buying versus intentional shopping.

As a reformed Shopaholic, one of the #1 questions people ask me is how I learned to shop with intention instead of impulsiveness. And the first thing I'll admit to you is that it wasn't easy. I know that post-purchase rush all too well. There's actually a quote from Sophie Kinsella's Confessions of a Shopaholic that still resonates with me: ''If everyone could just wear new clothes every day, I reckon depression wouldn't exist anymore.' So the second thing I'll admit to you is that if I could wear new clothes every day, I might. I still love to shop and follow trends and wear beautiful things. But in reality, I don't have the luxury of wearing new clothes constantly. I don't have that much time to shop these days. And my bank account is very grateful that I've learned to tame my spending habits. And so even though I understand the lure of the new buy, I will never go back to my old ways. Today, I want to talk about this cycle and why it happens. Why you can feel so excited about a piece of clothing one minute and so over it the next. Why you have gorgeous garments hanging in your closet, sometimes with the tags still on them. Why it's actually not about you making bad shopping…

People in this episode

Host: Heather Riggs

Topics covered

• shopping intention
• impulsive buying
• fashion trends
• wardrobe management
• consumer behavior

Keywords

• shopaholic
• new clothes
• shopping habits
• fashion
• wardrobe
• consumer psychology

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