Inside Rugby's Online Content Creation Machine ft. Natasha Coyle

About this episode

The episode explores how social media is transforming rugby union, featuring insights from social media manager Natasha Coyle.

How Social Media is Changing Rugby Union Forever! + Women's Six Nations 2026 Debate From viral try celebrations to player controversies, social media has completely transformed the world of rugby union. In this video, we dive deep into the impact of platforms like Instagram, TikTok, Twitter/X, and LinkedIn on the sport we love. How top players such as Henry Pollock, Finn Russel, the women's games and clubs are building massive personal brands. I was joined by professional rugby social media manager Natasha Coyle to get the insights into social media management in rugby union. - The rise of rugby content creators and fan engagement - Social media disasters that cost players contracts and reputations - How unions and governing bodies are adapting to the digital age - Future trends: Will social media make or break rugby union? Whether you're a rugby fan, player, coach, or just love the business side of sport, this video breaks down everything you need to know about social media’s powerful (and sometimes dangerous) influence on the game.Drop a LIKE if you enjoy rugby content! Comment below: Has social media improved or damaged rugby union the most? #rugby #socialmediastrategy #fans…

People in this episode

Host: Huw Griffin

Guest: Natasha Coyle

Topics covered

• social media impact
• rugby union
• women's Six Nations
• player branding
• fan engagement
• digital age adaptation

Keywords

• rugby
• social media
• Six Nations
• player controversies
• fan engagement
• content creators
• digital trends

Mentioned in this episode

Organizations: Instagram, TikTok, Twitter/X, LinkedIn

More episodes of HG Rugby

• DEBATE: Is A British & Irish League In Rugby Inevitable Or Impossible? · June 11, 2026 · 22 min
• English Rugby's Fight For Survival Explained ft. Will Kelleher · June 6, 2026 · 1h 2m
• The English PREM Salary Cap Doesn't Work, Here's Proof... · June 3, 2026 · 40 min
• Why Cheslin Kolbe To Stormers Is A Game Changer & World Rugby's USA Plans Escalate | Rugby Transfer Review - May 2026 · May 25, 2026 · 33 min
• The Rugby Stat Pundits Love But Coaches Hate: Defence Analysis Explained | Mini-Documentary · May 9, 2026 · 19 min
• How Much Do French Rugby Clubs REALLY Spend? - LNR Financial Report Explained · April 28, 2026 · 20 min