Group Think

Group Think

From Hidden Brain by Hidden Brain, Shankar Vedantam

March 23, 2026 · 1h 28m

About this episode

This episode explores how group identities shape our perceptions and behaviors, featuring insights from psychologists Jay Van Bavel and Coltan Scrivner.

How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? In this favorite episode from 2021, psychologist Jay Van Bavel explains how our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell. Then, look out! There's a g-g-g-ghost! Psychologist Coltan Scrivner answers listener questions about the surprising benefits of scary entertainment.

People in this episode

Hosts: Hidden Brain, Shankar Vedantam

Guests: Jay Van Bavel, Coltan Scrivner

Topics covered

  • group identity
  • psychology
  • influence of groups
  • scary entertainment
  • consumer behavior

Keywords

  • group think
  • psychology
  • identity
  • consumer choices
  • scary movies

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