About this episode

The episode introduces the High Performance Business podcast, exploring the business stories behind major sports events.

First episode out Tuesday 4th August! Behind every transfer, takeover, sponsorship and sporting controversy is a business story. High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports. Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry. Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names. Because the sport is only half the story. Hosted on Acast. See acast.com/privacy for more information.

More episodes of High Performance Business

• David Ornstein Breaks Down Biggest PL Transfers: Enzo Fernandez, Morgan Rogers, Bradley Barcola · September 8, 2026 · 40 min
• Are The New Premier League Finance Rules Fair? · August 24, 2026 · 33 min
• The Truth About WSL Wages, Sponsorship & the Lionesses · August 18, 2026 · 44 min
• The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe · August 11, 2026 · 45 min
• The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever? · August 4, 2026 · 1h 2m
• World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments · July 20, 2026 · 42 min

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