About this episode

Mallory Willsea and Katy Campbell discuss the implications of Google's AI-powered search for higher education marketing.

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Katy Campbell, newly named CEO of VisionPoint Marketing, for an urgent conversation about the future of search in higher education. Following Google’s announcement that AI-powered search is now the default experience for more than a billion users, Katy breaks down what this shift means for enrollment marketers, institutional websites, and the way prospective students discover colleges. Together, Mallory and Katy unpack why traditional SEO strategies are no longer enough, how AI agents are changing the student search journey, and why higher ed institutions need to rethink visibility in a world where students may never even visit a college homepage.

People in this episode

Host: Mallory Willsea

Guest: Katy Campbell

Topics covered

• AI in search
• higher education marketing
• enrollment strategies
• SEO
• student search journey
• institutional visibility

Keywords

• AI search
• higher education
• enrollment marketing
• SEO strategies
• student discovery
• college homepage

Mentioned in this episode

Organizations: VisionPoint Marketing, Google

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