The Higher Ed CMO Is Carrying a Broken System
From Higher Ed Pulse by Mallory Willsea
April 6, 2026 · 38 min · Episode 299
About this episode
This episode discusses the challenges faced by Chief Marketing Officers in higher education as highlighted by SimpsonScarborough’s Higher Ed CMO Study.
People in this episode
Host: Mallory Willsea
Topics covered
- higher education
- marketing
- CMO
- business strategy
- technology
Keywords
- higher ed
- CMO study
- marketing challenges
- education system
- business strategy
Sponsors
Element451
Mentioned in this episode
Organizations: SimpsonScarborough, Enrollify, Simplecast, AdsWizz
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