S11E03: A New CEO & the $6,000 bike:  What's Going On At Harley-Davidson?

S11E03: A New CEO & the $6,000 bike: What's Going On At Harley-Davidson?

December 12, 2025 · 1h 48m · Season 11 · Episode 3

About this episode

The episode discusses the recent changes at Harley-Davidson, including a new CEO and financial challenges facing the company.

Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Artie Starrs from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company. Check out more from RevZilla: Common Tread : News, opinions, and written reviews RevZillaTV : Bike reviews, How-To's, and product videos

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