About this episode

Reena shares her journey from a conservative background to becoming a prominent makeup artist and beauty entrepreneur in Dubai.

Reena is a Dubai-based makeup artist, beauty entrepreneur, and content creator with deep expertise spanning artistic and cinematic makeup, bridal beauty, skincare-led product development, and social media strategy, positioned as one of the more authentic and self-made voices in the Gulf beauty landscape at the intersection of craft, faith, and modern personal branding. After beginning in a small, conservative province where women were discouraged from showing their faces online — mixing watercolor paints on her own skin because she couldn't afford professional makeup, doing henna at weddings for pocket change, and saving every dirham to buy a single quality palette — she built a career on relentless self-reliance, transitioning from cinematic and bridal artistry into a fully diversified beauty platform, managing her own following daily, and eventually doing the makeup of her own idol, Huda Beauty, who became both a mentor and a turning point in her trajectory. She leverages a hybrid foundation in hands-on artistry, audience intimacy, and disciplined self-development — alongside an outspoken commitment to the hijab as a source of distinction rather than limitation — to deliver a…

People in this episode

Host: Hikmat Wehbi

Guest: Reena

Topics covered

• makeup artistry
• personal branding
• resilience
• beauty entrepreneurship
• social media strategy

Keywords

• makeup artist
• beauty entrepreneur
• social media
• hijab
• personal growth

Mentioned in this episode

Places: Dubai, Gulf

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