244. Why I Don’t Cold Pitch (And How I Actually Book Stages)

244. Why I Don’t Cold Pitch (And How I Actually Book Stages)

July 10, 2025 · 39 min · Episode 244

About this episode

Heather Sager discusses alternative methods to cold pitching for booking speaking engagements.

“Heather, how in the world do I book more stages?!" It’s the #1 most asked question I get from you all. You see the advice everywhere—research, send a million cold pitches, fill out every speaker application you can find. But what if that whole approach just feels…exhausting and not quite right for you? So what if you didn’t have to cold pitch… and could still land stages? Well, that was the question I set to answer for myself years ago when I realized that pitching was not my jam...

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