The New Coke Blunder

The New Coke Blunder

April 23, 2026 · 16 min · Episode 1379

About this episode

The episode discusses the public relations fiasco surrounding Coca-Cola's relaunch of its new recipe in 1985.

April 23, 1985. Coca-Cola relaunches with a new recipe, sparking an outcry that becomes a public relations fiasco. Support the show! Join Into History for ad-free listening and more. History Daily is a co-production of Airship and Noiser. Go to HistoryDaily.com for more history, daily.

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Host: History Daily

Mentioned in this episode

Organizations: Coca-Cola

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