About this episode

This episode explores the intersection of screen adaptations and British heritage tourism with guest Seren Welch.

What happens when blockbuster adaptations and binge-worthy TV turn British heritage into the world’s hottest travel destination? In this meta, thought-provoking episode of It's History for F***'s Sake, host Sarah Dowd welcomes Seren Welch, one of the UK’s leading screen destination consultants, whose career bridges decades of filmmaking, tourism marketing, and location storytelling for hits like Downton Abbey, Sherlock, and Poldark. Together, Sarah and Seren unravel the complicated love affair between screens and real places: Why do we yearn to step into Austen’s ballrooms, Brontë’s windswept moors, or the wizarding world of Harry Potter? What draws us to “set jet” across Britain, and what risks do we run on turning living, breathing heritage into mere theme parks? Expect lively debate on literary pilgrimage versus screen tourism, the ethics of destination storytelling, and why period dramas and gothic romance keep us coming back for more. Plus, the next era of on-screen-inspired travel, how locations become characters, and what’s coming soon to shape your travel bucket list. If you’ve ever booked a trip because of a movie, lost hours to Regency fantasies, or wondered who decides…

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