What Is the Difference Between a Niche and Positioning?

What Is the Difference Between a Niche and Positioning?

From Hit Subscribe Freelancer Q&A by Erik Dietrich

March 12, 2026 · 23 min

About this episode

This episode explores the difference between the concepts of niche and positioning in business.

You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference? Join us to learn more. View this podcast as a video on YouTube. Links of the week: CSuite Content just shared a guide to enterprise reputation management.Enov8 has a new checklist for DLP.InfluxData recently updated a node red dashboard tutorial for 2026.Unusual VC has an interesting explainer of how startups can pivot.Careflow started publishing t...

People in this episode

Host: Erik Dietrich

Topics covered

  • niche
  • positioning
  • business strategy
  • entrepreneurship
  • marketing

Keywords

  • niche
  • positioning
  • business
  • entrepreneurship
  • marketing
  • strategy

Mentioned in this episode

Organizations: CSuite Content, Enov8, InfluxData, Unusual VC, Careflow

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