What Is the Difference Between a Niche and Positioning?
From Hit Subscribe Freelancer Q&A by Erik Dietrich
March 12, 2026 · 23 min · Episode 98
About this episode
This episode explores the difference between niche and positioning in business.
You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference? Join us to learn more. View this podcast as a video on YouTube. Links of the week: CSuite Content just shared a guide to enterprise reputation management. Enov8 has a new checklist for DLP. InfluxData recently updated a node red dashboard tutorial for 2026. Unusual VC has an interesting explainer of how startups can pivot. Careflow started publishing to their blow recently, including a post about longitudinal health records (and why they don't work). Tricentis, provider of software testing tools, updated their offering around data integrity testing.
People in this episode
Host: Erik Dietrich
Topics covered
- niche
- positioning
- business strategy
- entrepreneurship
- marketing
Keywords
- niche
- positioning
- business
- entrepreneurship
- marketing
- strategy
Mentioned in this episode
Organizations: CSuite Content, Enov8, InfluxData, Unusual VC, Careflow, Tricentis
More episodes of Hit Subscribe Freelancer Q&A
- How Did You (Erik) Arrive at Your Niche? · June 5, 2026 · 26 min
- Should You Unbundle Strategy and Labor in Services Work? · June 5, 2026 · 25 min
- How to Avoid Being Treated Like an Employee? · May 21, 2026 · 25 min
- Is Improving Code Performance a Good Niche? · April 17, 2026 · 23 min
- How Do You Start Consulting? · February 11, 2026 · 23 min
- How Can You Go from Employed to Freelancing with Low Risk? · January 22, 2026 · 24 min
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