Tik Tok VIral Stars: KATSEYE - "Touch"

About this episode

Garrett Fisher explores the creation and marketing of the girl group KATSEYE, highlighting their viral success and the implications of authenticity in modern pop music.

Garrett Fisher examines the most transparent pop star manufacturing process in modern music history: KATSEYE, the global girl group created from 120,000 auditions by HYBE (the company behind BTS) and Geffen Records. With their formation documented on Netflix, their choreography engineered for TikTok virality, and their Gap campaign achieving 400 million views in two weeks, KATSEYE's breakthrough single "Touch" proved you can reverse-engineer a viral moment—if you have the resources, strategy, and six genuinely talented performers to sell it. It's a fascinating look at what "authentic" even means in 2025. Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app. For Spotify or other players, visit caloroga.com/plus . No plug-ins needed! Subscribe now for exclusive shows like 'Palace Intrigue,' and get bonus content from Deep Crown (our exclusive Palace Insider!) Or get 'Daily Comedy News,' and '5 Good News Stories’ with no commercials! Plans start at $4.99 per month, or save 20% with a yearly plan at $49.99. Join today and help support the show! We now have…

People in this episode

Host: Garrett Fisher

Topics covered

• KATSEYE
• pop music
• TikTok virality
• girl groups
• music industry
• authenticity

Keywords

• KATSEYE
• TikTok
• pop star manufacturing
• HYBE
• Geffen Records
• viral marketing
• music history

Sponsors

Caloroga Shark Media

Mentioned in this episode

Organizations: HYBE, Geffen Records

Books & works: Touch, Netflix

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