178: Floors with a Soul: The Purpose-Driven Story Behind Geneva Flooring

178: Floors with a Soul: The Purpose-Driven Story Behind Geneva Flooring

June 10, 2025 · 37 min · Episode 178

About this episode

Rachel Larraine Crawford interviews Lisa Wells about the importance of flooring in design and sustainability.

I sat down with the incredibly wise and wildly grounded Lisa Wells, owner of Geneva Flooring, and let me just say… this convo was equal parts design deep dive and soulful reminder that how we build our spaces matters . Lisa brings over 25 years of experience in the flooring world — but more than that, she brings heart. We talk about why flooring is foundational (literally and emotionally), how sustainable choices start with awareness, and why her team’s long-time trade relationships are the secret sauce. And yes, we totally nerd out on things like wool carpets, cork floors, and what to do before you fall in love with that Pinterest board inspiration. Quick Links & Goodies: Visit Geneva Flooring: genevaflooring.com Follow Lisa & the team on IG: @genevaflooring1 💌 Before You Go: If this episode lit something up for you — maybe you’re in the middle of a reno, dreaming of a future space, or you just love hearing women talk shop — share it with a friend who gets it . Screenshot, tag us, leave a review… it truly means the world. Looking to work with Rachel? Reach out at rachel@tigerveil.com

People in this episode

Host: Rachel Larraine Crawford

Guest: Lisa Wells

Topics covered

Keywords

Mentioned in this episode

Organizations: Geneva Flooring, Pinterest

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