About this episode

This episode explores how tourism functions along the McKenzie River, focusing on weddings, events, and overnight stays.

How does tourism actually work behind the scenes along the McKenzie River — and How do weddings, events, and overnight stays support the entire corridor? Our guests take you inside the layered marketing and funding system that helps position the McKenzie River Valley as a destination for celebrations, recreation, and meaningful travel — without losing the character that makes it special. Whether you're a resident, a business owner, a venue operator, or considering an investment along the McKenzie River corridor, this episode explains how the system works — and how you can plug into it. If you listened to Episode 144, Exploring Weddings Along The McKenzie River , this is the follow-up that explains how those efforts are supported, amplified, and sustained. You'll hear from: Carol Tannenbaum , Email Chair of the McKenzie River Chamber of Commerce Tourism Committee and owner of McKenzie River Lavender, on how local leadership guides tourism funding, wayfinding, storytelling, and community-driven projects. Stephen Hoshaw Email and Megan Temple Email of Travel Lane County (Eugene, Cascades & Coast), on how county-level marketing moves visitors from awareness to booking and supports…

People in this episode

Host: Judy Casad

Guests: Carol Tannenbaum, Stephen Hoshaw, Megan Temple, Tori Middelstadt

Topics covered

• tourism
• weddings
• events
• marketing
• community
• investment

Mentioned in this episode

Organizations: McKenzie River Chamber of Commerce Tourism Committee, McKenzie River Lavender, Travel Lane County, Eugene, Cascades & Coast, Willamette Valley Visitors Association

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