E60: How One Company is Building a Parallel Food System in America | Pete Strayer of Azure Standard

E60: How One Company is Building a Parallel Food System in America | Pete Strayer of Azure Standard

May 27, 2026 · 37 min · Episode 60

About this episode

Pete Strayer discusses the evolution of Azure Standard and its role in building a parallel food system in America.

America’s food system is changing, and the homesteading movement is playing a bigger role than you may realize. In this conversation, Pete of Azure Standard shares the inspiring story behind the nationwide organic food company, their mission to strengthen regenerative agriculture and local food systems, and why more families are seeking clean, trustworthy food sources. We also discuss supply chains, small farms, community resilience, and the growing movement toward rebuilding American agriculture from the ground up. If you care about food freedom, regenerative farming, and creating a healthier future for the next generation, don’t miss this conversation! In this episode, we cover: - How a family health crisis led Azure’s founding family to embrace organic farming decades before it was mainstream - The surprising story of one small Oregon farm growing into a nationwide food distribution network - A behind-the-scenes look at Azure’s relationships with hundreds of small farms and family businesses - How Azure keeps food distribution more resilient through privately owned trucks, warehouses, and logistics - The challenges rising fuel costs and supply chain instability create for…

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