Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

May 4, 2026 · 49 min · Episode 380

About this episode

Xander Shepherd discusses overcoming purchase friction in the THC online market.

On this episode of Honest Ecommerce, we have Xander Shepherd, Co-Founder at Artet, the original THC aperitif. We talk about navigating customer purchase friction, reshaping customer perspectives, setting high standards for the industry, and so much more!

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