Why We Use AI to Make Our Hotels More Human - Rob Smith, Stonebridge Companies

Why We Use AI to Make Our Hotels More Human - Rob Smith, Stonebridge Companies

June 5, 2026 · 11 min

About this episode

Rob Smith discusses how AI can enhance the human aspect of hotel management.

In this episode, Rob Smith, the CEO and President of Stonebridge Companies, shares an operator's view on how AI can be used to take mundane, repetitive work off people's hands so they can spend more time with guests. You'll hear his "find us a drive-through window" philosophy of letting the best ideas come from people on property, why he sees scheduling and forecasting as the early wins for AI, and why he refuses to hand off guest complaints or housekeeping to a machine. A few more res...

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Host: Josiah Mackenzie

Guest: Rob Smith

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Organizations: Stonebridge Companies

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