About this episode
Alix Earle shares the story behind the creation of her skincare line, Reale Actives, detailing her journey from concept to launch.
I created Reale Actives after years of struggling with acne and sensitive, reactive skin. I was frustrated by harsh products and confusing routines, so I developed clinically proven, acne-friendly skincare that’s fun, sexy, and understandable. This is the story of how it all came to life, from starting the brand with just a name and a vision in 2023, to partnering with a dermatologist, factory tours, product design and testing, brand shoots, and the real behind-the-scenes of building Reale Actives. These products have transformed my skin and my confidence, even through long days of sweat, makeup, and chaos. Skincare is a journey, but your Reale skin is beautiful every step of the way. XO Alix _ Available at www.realeactives.com on March 31. The waitlist is live now! _ Executive Producer: Abigail Lowenthal Editor: Brooke Bevers Videographers: Tylor Klipfel, Leo Mancusi, Ryan Bender and Daniel Chang Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Alix Earle
Topics covered
- skincare
- acne
- product development
- entrepreneurship
- personal journey
Keywords
- Reale Actives
- skincare
- acne
- sensitive skin
- product design
- confidence
- beauty
Mentioned in this episode
Organizations: Reale Actives, www.realeactives.com
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