Jackie Aina: I Block People to Protect My Business "I Have Too Much To Lose"

About this episode

Jackie Aina discusses her journey from the Army to becoming a prominent beauty influencer and the challenges of representation in the makeup industry.

Jackie Aina-Asamoah joins Maggie Sellers Reum to talk YouTube virality, Black women in makeup, dark skin representation, FORVR Mood, luxury, money, NDAs, internet drama and building a fragrance empire! Can you believe Jackie went from being paid $300 a month in the Army to becoming one of YouTube’s biggest beauty voices - at a time when makeup counters didn’t even display her shade! She tells Maggie what happened when she called out brands for failing darker skin, why they had to listen and how it made her career… Jackie also spills on selling 20,000 candles in four hours, why she DOESN’T want a $1B business, never going back to broke, working with her husband Denis Asamoah, blocking trolls, hiding her wedding online, parasocial fans and how you can protect your brand on social media! #JackieAina #Beauty #Makeup Timestamps: (00:00:00) Intro (00:01:29) Fit Check! (00:02:05) Trap Of Doing Everything (00:02:57) Why Jackie Quit Sweatpants (00:05:35) From Fashion Dreams To Army (00:10:03) Femininity In Masculine Spaces (00:13:45) Betting On YouTube (00:14:07) Going Viral (00:16:27) Beauty Ignored Darker Skin (00:21:01) Stopping People Pleasing (00:24:05) No Posts Regretted (00:24:37)…

People in this episode

Host: Maggie Sellers Reum

Guest: Jackie Aina-Asamoah

Topics covered

• YouTube virality
• Black women in makeup
• dark skin representation
• luxury
• building a fragrance empire
• social media brand protection

Keywords

• Jackie Aina
• YouTube
• beauty
• makeup
• dark skin
• fragrance
• social media
• NDAs
• internet drama

Mentioned in this episode

Organizations: FORVR Mood, Huda Beauty, YouTube

More episodes of Hot Smart Rich with Maggie Sellers Reum

• Molly Sims: I Made My Own Money So No Man Could Ever Choose For Me! · June 3, 2026 · 1h 17m
• Hayley Paige: What I Wish I Knew Before My Name Became The Brand (it almost cost me everything) · May 27, 2026 · 1h 26m
• Tezza Barton: I Built A $2.5M App That Every Girl Needed... With No Tech Experience Or Investors! · May 20, 2026 · 1h 23m
• Pia Mance: Buying The Right Outfit Made Me a Millionaire Before 30 (The Blueprint For Building Your Dream Life) · May 13, 2026 · 1h 19m
• Travelwithlivii: How the Ultra-Rich Spend Their Money (& my secrets to be in the 1%) · April 29, 2026 · 1h 33m
• Matilda Djerf: What Really Happened at Djerf Avenue (how I protected a $36M brand as it went public) · April 22, 2026 · 1h 13m