Tezza Barton: I Built A $2.5M App That Every Girl Needed... With No Tech Experience Or Investors!

Tezza Barton: I Built A $2.5M App That Every Girl Needed... With No Tech Experience Or Investors!

May 20, 2026 · 1h 23m

About this episode

Tezza Barton discusses her journey in creating the TEZZA app and the challenges she faced along the way.

Tezza Barton joins Maggie Sellers Reum on Hot Smart Rich to talk about building the TEZZA app, Instagram photo editing, creator culture, and turning a launch she nearly deleted into a $2.5M first year win! Before Tezza became the app every cool girl, creator and brand had on their phone, she was selling Lightroom presets, building failed businesses with her husband, and trying to move out of their 250-square-foot apartment… Tezza tells Maggie about the brutal app launch, the reviews that made her want to delete it all, and the pivot that turned the backlash into a real business. They also get into Tezza’s rules for the perfect Instagram photo, what makes a photo dump actually work, and how her obsession with taste turned the TEZZA app into something bigger than her personal brand. Plus, working with Rare Beauty, 818, Bumble and Summer Fridays, Selena Gomez approving her work, and why the future of tech needs more feeling, not less. Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ Tezza Barton is a multi-talented creator, artist, entrepreneur, and mother. She has spent over a decade as a commercial photographer, honing her…

People in this episode

Host: Maggie Sellers Reum

Guest: Tezza Barton

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Mentioned in this episode

Organizations: TEZZA, Rare Beauty, 818, Bumble, Summer Fridays, Forbes

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