Hotelier Sarah Wetenhall On Bringing Palm Beach's The Colony Back To Life

Hotelier Sarah Wetenhall On Bringing Palm Beach's The Colony Back To Life

May 1, 2026 · 31 min

About this episode

Sarah Wetenhall discusses her journey in revitalizing The Colony Hotel in Palm Beach.

Sarah Wetenhall is the owner and CEO of The Colony Hotel in Palm Beach and the soon-to-open Hedges in East Hampton. With no prior experience of running a hotel, Sarah used her marketing background and love of entertaining to bring Palm Beach’s iconic luxury beach house back to life. ‘We have one foot in the sand and one foot on Worth Avenue,' she says. The hotel is a go-to for celebrities and Sarah has collaborated with luxury brands and clients such as Aerin Lauder and Gwyneth Paltrow. Apple TV also came calling for a takeover when its Palm Royale TV show went live: a wonderful story of a love affair with an iconic hotel. Sponsored by Aqualisa Showers .

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