Total Expert CEO Joe Welu on building an always-on AI context engine

Total Expert CEO Joe Welu on building an always-on AI context engine

From HousingWire Daily by HousingWire

April 22, 2026 · 27 min

About this episode

Joe Welu discusses how Total Expert is using AI to enhance lender-borrower interactions.

On today’s sponsored episode, Editor in Chief Sarah Wheeler talks with Joe Welu, CEO and Founder of Total Expert, about how the company is deploying AI to help lenders interact with borrowers at a very personal level that wouldn’t have been possible even a year ago. Related to this episode: Total Expert - HousingWire HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ More info about HousingWire To learn more about Total Expert click here. The HousingWire Daily podcast brings the full picture of the most compelling stories in the housing market reported across HousingWire. Each morning, listen to editor in chief Sarah Wheeler talk to leading industry voices and get a deeper look behind the scenes of the top mortgage and real estate.

People in this episode

Host: Sarah Wheeler

Guest: Joe Welu

Topics covered

  • AI
  • lending
  • personalization
  • technology
  • housing market

Keywords

  • AI context engine
  • lenders
  • borrowers
  • Total Expert
  • HousingWire

Mentioned in this episode

Organizations: Total Expert, HousingWire

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