How a Former Teacher Uses AI to Make Shopify SEO Simple and Smart
About this episode
Crystal Waddell shares her journey from educator to SEO strategist and discusses the impact of AI on search.
I sit down with Crystal Waddell, founder of Simple and Smart SEO, a longtime educator-turned-SEO strategist who helps Shopify sellers stop guessing and start getting found. Crystal’s story is wild and human. She went from teaching and coaching to building a maker business, and she shares how a major health wake-up call reshaped what “success” even means. In this conversation, we unpack how AI is changing search from “keywords and volume” to intent, trust, and semantic alignment. C...
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