Anne Hilhorst on hitting companies where it hurts

Anne Hilhorst on hitting companies where it hurts

June 4, 2026 · 1h 11m

About this episode

Anne Hilhorst discusses her work with Wakker Dier and the impact of their initiatives on animal welfare in the Netherlands.

My guest for today is Anne Hilhorst, CEO of Wakker Dier, a Dutch animal welfare organisation. She joined Wakker Dier when she left university 15 years ago and plans to be there for another 15 years! Besides the impressive longevity of their staff, Wakker Dier is a really impressive and interesting organisation that I knew very little about. Thanks to them, no supermarket in the Netherlands has sold eggs from caged hens since 2006, no fast-growing breeds of chicken since 2021 and over 90% of t...

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