
Rando Rannus discusses the Siena Secondary Fund and the dynamics of the secondary market for pre-IPO companies.
Produced by Foundersuite (for startups: www.foundersuite.com) and Fundingstack (for emerging manager VCs: www.fundingstack.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with with Rando Rannus of Siena Secondary Fund, a firm that empowers early employees and founders by providing liquidity for high-growth startups. Learn more at https://siena.ee/ This episode goes deep into secondaries… essentially, Siena is a fund that buys shares of pre-IPO companies from early investors, founders and employees. It’s an interesting model, so we talk about why the secondary market has exploded recently, and why it’s created an opportunity for a new type of fund. He also shares his strategies for raising the fund from family offices, angel networks, institutional LPs and even sovereign wealth funds. The Fund most recently raised a Fund II totaling €50 million, including a €10 million investment from the European Bank for Reconstruction and Development (EBRD). Other investors were SmartCap, Isomer Capital and private investors, founders, and employees How I Raised It is produced by Foundersuite, makers of software to…
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