About this episode

Shawn Johnson and Andrew East discuss their transition from athletics to content creation and the importance of experimentation in learning.

Shawn Johnson won America’s hearts as a gold medal gymnast at the 2008 Olympics. And her husband, Andrew East, is a former NFL player.But after their athletic careers, they stepped into the world of content creation – and quickly realized they had no idea what they were doing. They dove in headfirst, experimenting and learning as they went – with plenty of missteps along the way. But it worked: they’ve built a following of over 12 million people across all social channels. And together they run the media company Family Made – all while being true to themselves and their values. This conversation will give you the permission you need to just try stuff – even if it’s not perfect, even if it doesn’t work – because sometimes, just doing something teaches you exactly what you need to know. You’ll also learn: The secret to being vulnerable as a leader without “emotionally vomiting” What all the best marketing has in common How to define what your brand really is The surprising feeling Shawn had at her Olympic medal ceremony Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead…

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