About this episode

Vivian Tu discusses her journey as the CEO of Your Rich BFF and her insights on financial empowerment and entrepreneurship.

If you’re on TikTok, Instagram, Substack, or YouTube, you’ve likely come across content creator Vivian Tu. She’s taken her expertise learned from her time as a trader at J.P. Morgan and a sales exec at Buzzfeed to create the platform “Your Rich BFF,” which now boasts 10 million combined followers. Vivian is the CEO of Your Rich BFF and has a team of approximately 20 people working for her. Together, they channel her social-media savvy and pithy communication style to teach her followers how to make smart money moves and grow their wealth. Her message is a departure from her own upbringing, during which her hardworking, Chinese immigrant parents mostly stressed about the family’s finances, with a focus on “scrimping and saving.” Vivian’s goal with all of her work, including her podcast “Networth & Chill” and her latest New York Times bestselling book “Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth,” is to empower her readers financially across all areas of their lives. 💬 In this episode, we explore: How Vivian has learned from her mistakes when it comes to hiring people for her…

People in this episode

Host: Karen Finerman

Guest: Vivian Tu

Topics covered

• financial empowerment
• social media influence
• entrepreneurship
• personal finance
• team building
• IVF decisions

Keywords

• Vivian Tu
• Your Rich BFF
• financial empowerment
• entrepreneurship
• IVF
• personal finance
• social media

Mentioned in this episode

Organizations: Your Rich BFF, J.P. Morgan, Buzzfeed

Books & works: Networth & Chill, Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth

More episodes of How She Does It

• BONUS: Moms Make Incredible Leaders: Experience, Wisdom & Advice from Women Who Have Done It · May 5, 2026 · 31 min
• EP 82: Thasunda Brown Duckett: Rewriting the Rules of Being a CEO · April 14, 2026 · 49 min
• EP 81: Late July & Nixie Founder Nicole Bernard Dawes: Why Building Brands Is Her Extreme Sport · April 7, 2026 · 37 min
• EP 79: Veronica Swanson Beard: 15+ Years of Leading A Fashion Favorite · March 24, 2026 · 42 min
• EP 78: Behind “Yellowstone” & “The Madison”: Director Christina Alexandra Voros On Creating TV Magic · March 17, 2026 · 42 min
• EP 77: Women’s History Month: Favorite Moments From Gutsy, Innovative & Trailblazing Leaders · March 10, 2026 · 33 min

Explore listener stats, chart rankings, contacts and more on the How She Does It podcast page.