From Delivery Route to Corner Office: A Succession Story at V&C Foods

From Delivery Route to Corner Office: A Succession Story at V&C Foods

From How Success Happens by Entrepreneur Media

May 4, 2026 · 32 min

About this episode

The episode discusses the family succession story of V&C Foods, highlighting leadership transition and maintaining company culture.

V&C Foods began in 1945 with Victor and Charlotte Cortesi delivering ranch fresh eggs to San Francisco bakeries during World War II. Today, it’s a multigenerational, family run distributor supplying top Bay Area restaurants with dairy and specialty products. Steven Herrera started as a 25-year-old route driver, rose through operations and ultimately took over ownership, expanding the company into a full-service dairy supplier. Now, Steven and his son Adam are engineering a phased transition of leadership, sharing how family succession works in real life, what it takes to keep a tight knit culture through ownership changes and how planning ahead with trusted financial partners can make retirement and continuity possible at the same time. To learn more about how Chase for Business can help you plan for your business’s long-term success, visit https://entm.ag/CfBPodVCF. JPMorgan Chase Bank, N.A. Member FDIC Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guests: Steven Herrera, Adam Herrera

Topics covered

  • family business
  • leadership transition
  • business succession
  • company culture
  • financial planning

Keywords

  • V&C Foods
  • family succession
  • leadership transition
  • business culture
  • financial planning

Sponsors

Chase for Business

Mentioned in this episode

Organizations: V&C Foods, JPMorgan Chase Bank, N.A.

Places: San Francisco

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