Snack: Shoelaces

Snack: Shoelaces

From How Success Happens by Entrepreneur Media

May 24, 2026 · 16 min

About this episode

Madhav Agarwal and Tanvi Gadamsetti discuss their innovative shoelace startup and the importance of acting on ideas quickly.

While every other startup is busy making AI products that will eventually become sentient and steal our jobs, Madhav Agarwal (CEO) and Tanvi Gadamsetti (COO) went in a completely different direction. They made a better shoelace. Fresh out of Michigan State, these two patent-holding, Shark Tank-winning founders built a materials science company around laces that actually stay tied. In this snack-sized episode, they explain why they started the day they had the idea and why you probably shouldn't wait either. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guests: Madhav Agarwal, Tanvi Gadamsetti

Topics covered

  • entrepreneurship
  • innovation
  • startups
  • materials science
  • product development

Keywords

  • shoelaces
  • startup
  • AI
  • patent
  • entrepreneurship
  • Shark Tank
  • materials science

Mentioned in this episode

Organizations: Michigan State, Shark Tank

More episodes of How Success Happens

Explore listener stats, chart rankings, contacts and more on the How Success Happens podcast page.