We Got Frame-Mogged by a Business Insider Journalist

We Got Frame-Mogged by a Business Insider Journalist

From How To Be Less Old Podcast by How To Be Less Old

March 3, 2026 · 58 min

About this episode

The episode features a conversation with Business Insider journalist Katie Notopoulos about looksmaxxing and the business of going viral.

We thought we were tapped into the broad strokes of looksmaxxing, but when we invited Business Insider Sr. Correspondent Katie Notopoulos to join us for a casual chat, we realized quickly we had been frame-mogged. Brutally. (And yes, we go into what that means.) NIRA LASER CODE: HTBLO for 10% off the incredible at home laser. Say Goodbye To Wrinkles! The NIRA laser is FDA approved + made in the USA 🇺🇸 Katie breaks down what clippers are, why looksmaxxer Clavicular is suddenly everywhere and why his ‘lexicon’ is great for clippers. She breaks down some of the important terms that come out of this manosphere/looksmaxxing world like jestermaxxing, jestergooning, and foids . Plus, we learn more about why streaming is gaining in popularity and how there’s a big business behind “going viral.” We are so grateful to Katie for holding our hand on this wild ride. Please, get your prayer beads ready. When you support our sponsors, you are supporting us at HTBLO! NIRA LASER CODE: HTBLO for 10% off the incredible at home laser. Say Goodbye To Wrinkles! The NIRA laser is FDA approved and made in the USA 🇺🇸 THE MONTAGE QUEEN CODE: HTBLO for 5% off all packages. Perfect for a birthday…

People in this episode

Guest: Katie Notopoulos

Topics covered

  • looksmaxxing
  • streaming
  • viral marketing
  • manosphere
  • beauty products

Keywords

  • looksmaxxing
  • frame-mogged
  • jestermaxxing
  • jestergooning
  • foids
  • streaming
  • viral

Sponsors

NIRA laser, THE MONTAGE QUEEN, OMNILUX

Mentioned in this episode

Organizations: Business Insider

Products: NIRA laser, THE MONTAGE QUEEN, OMNILUX

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