About this episode

Malcolm J. Gray discusses his marketing journey and shares best practices for artists in this episode.

This is an epic episode with the esteemed Malcolm J. Gray who shares his journey of working his way up through the industry to become the powerhouse marketer that he is as VP of Marketing at Live Nation Urban while also sharing best practices for artists and those that support them. We hope you enjoy! Bandzoogle is an all-in-one platform that makes it easy to launch a website and online store for your music in minutes. Bandzoogle members always keep 100% of their earnings from sales, and plans start at just $6.37 a month, which includes a free custom domain name. Our podcast listeners can go to ⁠Bandzoogle.com⁠ to try it free for 30 days, and use the promo code “SUSTAINABLE15” to get 15% off the first year of any subscription. Creator, Executive Producer, Producer, & Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Executive Producer Frank Woodworth. Special Thanks to Northeastern University’s College of Arts, Media & Design + Music Department, Grace Bizzell, Professors Hilary Porris, David Herhlihy, + Producers Maxine Philavong, and Hyacinthe Joassainte. Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lilia…

People in this episode

Host: Emily White

Guest: Malcolm J. Gray

Topics covered

• music marketing
• budget strategies
• artist support
• industry journey
• Live Nation Urban

Keywords

• music career
• marketing
• Live Nation
• budget
• revenue streams

Sponsors

Bandzoogle

Mentioned in this episode

Organizations: Live Nation Urban, Northeastern University’s College of Arts, Media & Design, Music Department

Books & works: https://www.collectiveentinc.com/book2

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