Quick question: What can L&D learn from the marketing team?

Quick question: What can L&D learn from the marketing team?

From How to Make a Leader by Big Think+

April 9, 2026 · 5 min · Episode 22

About this episode

Mike Taylor discusses how learning teams can enhance training design by applying concepts from marketing psychology.

We’re back with a Quick Question: one big question, one expert answer, in five minutes. Mike Taylor explains why learning teams often underestimate the role of attention, and how ideas from cognitive and marketing psychology can improve the way training is designed. He shares six simple attention triggers that make learning more relevant, tangible and memorable, and shows how L&D teams can move from one-off courses to campaign-style learning. About Mike: With over two decades of experience as a learning consultant, Mike has been a driving force behind transformative instructional design and organizational performance. He is a Learning Consultant at Nationwide, a faculty member in Franklin University's Graduate Instructional Design and Technology program, and co-author of the book, Think Like a Marketer, Train Like an L&D Pro . His work bridges the gap between academic theory and real-world practice, equipping future learning professionals with the skills to excel in today's dynamic landscape. Connect with Mike here . Check out his book and his newsletter .

People in this episode

Guest: Mike Taylor

Topics covered

  • learning and development
  • marketing psychology
  • instructional design
  • attention triggers
  • training design

Keywords

  • learning teams
  • attention
  • cognitive psychology
  • training design
  • campaign-style learning

Mentioned in this episode

Organizations: Nationwide, Franklin University

Books & works: Think Like a Marketer, Train Like an L&D Pro

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