The Marketing Strategy That Landed Jerry Seinfeld | Institute of Wow Founder John Dwyer
About this episode
John Dwyer discusses how he convinced Jerry Seinfeld to headline a marketing campaign and shares strategies for business success.
How do you convince Jerry Seinfeld to headline a direct-response marketing campaign for a bank — and then use it to smash sales records? In this episode of How to Make It , we sit down with John Dwyer, founder of the Institute of Wow — a company known for highly creative customer attraction strategies that deliver measurable results. John breaks down: What Direct-Response Marketing really is The Problem/Solution formula that works across industries Why Incentive-Based Marketing outperforms discounting How he landed Jerry Seinfeld for a record-breaking campaign The biggest obstacles business owners face — and how to overcome them How to build confidence, resilience, and long-term success If you’re an entrepreneur, business owner, or marketing professional looking for practical strategies to increase sales and stand out in a crowded marketplace, this episode delivers powerful insights you can apply immediately. 🔗 Resources & Links Mentioned Vacation Promo (Incentive-Based Marketing): https://vacationsincentive.com/ Contest Leads Machine: https://contestleadsmachine.com/ Main Website: https://theinstituteofwow.com/ Jerry Seinfeld Case Study…
More episodes of How to make it in Toronto
- The #1 Mistake Founders Make in Marketing (And How to Fix It)
- AI, College Planning & Financial Aid: What Every Student and Parent Needs to Know | Howard Freedman
- The Future of Work: How to Stay Relevant and Lead in 2026 and Beyond
- New Year Goal Execution Framework for Entrepreneurs | Stop Setting Goals, Start Winning
- The Rise of Aliko Dangote: How Africa’s Richest Man Built a Global Empire
- Top 3 Habits of Entrepreneurs Who Change the World
Explore listener stats, chart rankings, contacts and more on the How to make it in Toronto podcast page.