About this episode

Dave Sifry discusses how marketing agencies can effectively utilize memory and context in AI systems.

Start building your own agent with memory and MD files → https://value.8figureagency.co/hermesstart MetaSwarm (open source) — Dave's agentic harness → https://github.com/dsifry/metaswarm 18 default agents, each with definitions and rubrics, plus defined workflows for software development. Three ways to use it: build agentic systems with it, point it at your own SOPs to analyze them, or study how it does agentic decomposition. (Fun fact from the episode: search "metaswarm" and it ranks right behind Meta itself.) Dave Sifry has started nine companies. Now he's building a company that builds companies. In this one, he hands agency owners the framework for the thing almost everyone is getting wrong with AI: memory and context. If your agency runs 50, 100, even 600 clients and information keeps falling through the cracks — stakeholders forgotten, context lost, the same questions re-answered — this is the episode. No fluff. Dave breaks down what actually deserves to be remembered, the exact MD files that run an agent (soul.md, agents.md, heartbeat), and how to wire a team of agents that report to each other and improve themselves every single day. What You'll Learn Not all data is…

People in this episode

Host: Jordan Ross

Guest: Dave Sifry

Topics covered

• AI
• memory
• context
• agent systems
• software development
• agency management

Keywords

• agent systems
• memory
• context
• MD files
• software development
• agency management
• AI

Mentioned in this episode

Organizations: MetaSwarm, 8 Figure Agency, GitHub

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