How IKEA tricks you... over and over
About this episode
This episode explores the psychological tricks and marketing strategies employed by IKEA in its business model.
IKEA is a barn filled with two types of things - furniture... and psychology.The story of the world's biggest furniture business is one filled with tricks and traps that are designed to exist just below our awareness. The origins of the business are also a mix of things the company does, and doesn't, want you to know about.
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