About this episode

Brodie Meyer discusses how YourCo uses AI and SMS to enhance communication between HR leaders and frontline employees.

This episode dives deep into the transformative power of AI in bridging the communication chasm between HR leaders and frontline employees. Brodie Meyer shares candid insights on how a simple SMS strategy turned into a revolutionary tool that improves engagement, safety, and retention, proven among industries that most need it. In this episode: Brodie's journey from blue-collar roots to HR tech innovator The story behind YourCo, a frontline employee communication platform Why traditional tools failed frontline workers and how SMS changed the game The magic of two-way texting and real-time conversations Metrics revealing improved engagement: from immediate reach to 86% two-way after 90 days The tangible outcomes: decreased turnover, higher safety, and increased productivity The strategic use of AI: frontline insights and sentiment analysis Practical advice: meet employees where they are on their devices and habits Brodie’s thoughts on AI’s role in scaling HR communications effectively Timestamps: 00:33 - Welcome to the HR Data Labs podcast with Brodie Meyer 01:08 - Meet Your Co: transforming frontline communication in traditional industries 02:14 - Brodie's personal motivation and…

People in this episode

Guest: Brodie Meyer

Topics covered

• AI in HR
• communication strategies
• employee engagement
• frontline workers
• SMS communication
• HR technology

Keywords

• AI
• HR leaders
• frontline employees
• SMS strategy
• employee retention
• engagement metrics
• two-way texting
• safety
• productivity

Mentioned in this episode

Organizations: YourCo, HR Data Labs, WRKdefined Podcast Network

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