How to prioritise data when everything is important

About this episode

The episode discusses how to prioritize data initiatives in organizations while aligning them with business strategy and building stakeholder trust.

As organisations grow, data teams face a familiar challenge - staying focused on what matters while supporting an increasingly complex operation. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Rob Kent, Head of Data and AI at Greggs, to explore what pragmatic data leadership looks like in practice. Rob shares how he prioritises work, aligns data initiatives to business strategy and builds trust with stakeholders across the organisation. The discussion spans how data supports both running and growing a business, from forecasting and workforce planning to customer engagement and operational decision-making. Rob also offers a candid perspective on measuring impact, explaining why not every initiative can be tied to direct ROI and why some data capability is simply the cost of doing business well. This episode focuses on clarity over complexity, execution over theory and using data to help people make better decisions every day. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics…

People in this episode

Host: Jason Foster

Guest: Rob Kent

Topics covered

• data leadership
• business strategy
• stakeholder engagement
• data prioritization
• organizational growth

Keywords

• data strategy
• data teams
• business operations
• forecasting
• customer engagement
• ROI
• data capability

Mentioned in this episode

Organizations: Cynozure, Greggs

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