How AI Search Is Reshaping the Way Homeowners Find HVAC Contractors

About this episode

This episode discusses how AI-driven search is changing the way homeowners find HVAC contractors and the implications for digital marketing.

In this episode of HVAC Chats, host Nicole Krawcke, head of content for Contracting Business, sits down with Colleen Keyworth, director of sales and marketing at Online-Access, to unpack how AI-driven search is transforming digital marketing for HVAC contractors. The conversation explores how tools like Google’s AI Overview and large language models are shifting consumer behavior, what that means for local search visibility, and why foundational SEO remains critical even as the landscape evolves. Keyworth offers contractors practical guidance on auditing their online presence, managing third-party directory listings, creating quality content, and building the community trust that no algorithm can manufacture.

People in this episode

Host: Nicole Krawcke

Guest: Colleen Keyworth

Topics covered

• AI-driven search
• digital marketing
• HVAC contractors
• consumer behavior
• local search visibility
• SEO
• online presence

Keywords

• AI search
• HVAC contractors
• digital marketing
• SEO
• consumer behavior
• local search
• online presence

Mentioned in this episode

Organizations: Online-Access, Google, Contracting Business

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