Reverse Engineer Your Photography Income Goal Into Packages, Sales, and Marketing
About this episode
Shayna Lloyd discusses how to reverse engineer photography income goals into actionable marketing strategies and package pricing.
This episode is a repurposed Hybrid Hub marketing mastermind call where I walk through my financial goals marketing system for photographers and hybrid photo and video business owners. We get into setting a real revenue goal, reverse engineering that goal into package pricing and sales targets, defining your biggest offer, understanding your ideal buyer, and creating marketing that leads people toward an inquiry instead of chasing likes and empty engagement. We also talk about SEO, personal b...
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