Hyper Local EXPIRED / CANCELLED Listings.mp4
From Hyper Local Real Estate Agent - Strategies to DOMINATE your Farm & become the Neighborhood Realtor by Janine Sasso
March 26, 2026 · 6 min
About this episode
This episode discusses a 10-step system for converting expired and canceled real estate listings into successful sales by approaching sellers with empathy and strategic follow-up.
Hyper-Local Expired/Canceled Listings: The 10-Step System to Turn Rejection into Redemption When a listing expires or is canceled, most agents call once and quit. The speaker admits that in their first attempt, the seller cut them off, and they hung up, only to see the home relist with someone else a week later. The truth is, converting these leads isn't about being the first to call; it's about being the best prepared to follow up. Sellers with expired listings are not "cold leads"; they are "warm leads" who have already proven they want to sell. They are not angry, but "discouraged", and they respond to solutions, not scripts. Your job is to rescue them from disappointment and show them that their goal was good, but the execution was wrong. In this episode, learn the speaker's 10-step system for converting canceled and expired listings, including: The Mindset Shift: Approach these sellers with empathy, strategy, and consistency, knowing that you are "rescuing sellers from frustration". Digging for Context: Determine if the listing was canceled "recently or months ago" to tailor your approach. Automated Follow-up (No Cold…
People in this episode
Host: Janine Sasso
Topics covered
- expired listings
- canceled listings
- real estate strategies
- lead conversion
- empathy in sales
- follow-up systems
Keywords
- expired listings
- canceled listings
- real estate
- lead conversion
- follow-up
- sales strategy
- empathy
More episodes of Hyper Local Real Estate Agent - Strategies to DOMINATE your Farm & become the Neighborhood Realtor
- The only 5 Postcards to send EDDM (and what to do otherwise) · June 11, 2026 · 7 min
- How to become a Hyper Local Agent - 3 Pillars for Success · June 4, 2026 · 7 min
- Systematize your real estate business in all 6 departments · May 28, 2026 · 4 min
- 3 Ways to use Postcards in Real Esta · May 21, 2026 · 4 min
- How to pick and host Hyper Local Events · May 14, 2026 · 4 min
- Automate 90% of your Past Client Follow Up · May 7, 2026 · 4 min
Explore listener stats, chart rankings, contacts and more on the Hyper Local Real Estate Agent - Strategies to DOMINATE your Farm & become the Neighborhood Realtor podcast page.