Why you should apply the push/pull marketing concept to your farm shop. 908-652-0154

Why you should apply the push/pull marketing concept to your farm shop. 908-652-0154

July 6, 2026 · 1h 4m

About this episode

This episode discusses the application of push/pull marketing concepts to enhance farm shop reliability and reduce expenses.

Originally published 9/29/2021. This episode of Idle Chatter aired in the early days of the podcast. The introduction and audio are a little different from what I use today. The information is timeless, foundational, and just as relevant to your success. Agriculture runs on machinery… but profits on reliability! Thanks for listening, Ray Bohacz… the Hot Rod Farmer Commonly used in the automotive industry, there is either a push or pull protocol in how production is related to consumer demand. By modifying this concept for it to apply to farm machinery maintenance, huge gains in reliability with a reduction in expenses can be achieved.

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