LISTEN: Miller High Life Seeks Mayor of “Champagne of Beers”
About this episode
Miller High Life is seeking a Mayor for its 'Champagne of Beers' region, highlighting the trend of odd jobs as PR stunts.
Yesterday, Miller High Life, a Molson Coors brand, announced an interesting new position. The beermaker is looking for a Mayor of the "Champagne of Beers" region—and that region is oddly specific. Odd jobs work as PR stunts. Remember when Custom Cones USA offered a $70,000 salary for the "Ultimate Stoner Dream Job,' which was basically a content creator who smoked weed every day—they reportedly had so many applicants that they were overwhelmed by the response. Well, this one isn't as lucrat...
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