#0184: (CT) Branding & Storytelling for Marketing Internal Tools
From ILTA Voices by ILTA - International Legal Technology Association
May 27, 2026 · 17 min · Episode 613
About this episode
This episode explores how law firms can use branding and storytelling techniques to enhance the internal adoption of legal technology.
Branding & Storytelling for Marketing Internal Tools examined how law firms can borrow from traditional marketing and storytelling techniques to drive internal adoption of legal technology. Rather than launching tools and hoping attorneys find them, this session explored creative, human-centered ways to demonstrate how tech actually supports day-to-day legal work. Through real-world examples and practical ideas, it reframed internal tech promotion as a narrative challenge—connecting the right tools to the right moments in an attorney's workflow, and making innovation feel relevant, useful, and worth engaging with. Moderator:@Mallory Arents - Innovation Training Specialist, Greenberg Traurig Speaker:@Vishal Agnihotri - Managing Director, Innovation and Knowledge, Alston & Bird Recorded on 05-26-2026.
People in this episode
Host: Mallory Arents
Guest: Vishal Agnihotri
Topics covered
- branding
- storytelling
- legal technology
- internal adoption
- marketing
- innovation
Keywords
- law firms
- internal tools
- marketing techniques
- technology adoption
- narrative challenge
- attorney workflow
- innovation
Mentioned in this episode
Organizations: Greenberg Traurig, Alston & Bird
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